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Senior Digital Marketing Specialist in Philadelphia, PA at Radian Group Inc

Date Posted: 3/2/2018

Job Snapshot

Job Description

Headquartered in Philadelphia, Radian connects lenders, homebuyers, investors and loan servicers using a suite of private mortgage insurance and related risk management products and services. We help promote and preserve the tradition of homeownership while protecting lenders from default-related losses on residential first mortgages. We also facilitate the sale of low-down payment mortgages in the secondary market.

Our commitment to homeownership is built on a foundation of evaluating credit risk; we help clients and investors expertly and prudently manage risk in any market condition.

Reporting to the AVP, Digital Marketing and Creative Services, you will develop and launch dynamic comprehensive multi-channel and multi-touch digital marketing campaigns. Your areas of expertise include email marketing, website optimization, digital advertising, search engine optimization as well as analytics.

Primary Duties and Responsibilities:

  • Develop and then implement Radian’s marketing automation strategy, developing marketing assets (landing page templates, email templates and online forms) in the system.
  • Successfully building, testing and launching landing pages, email marketing campaigns, including audience segmentation, email design and delivery, and technical conceptualization of demand creation, nurturing and scoring program.
  • Create comprehensive and integrated digital marketing strategies that engage our customers and lead to successful conversion goals.
  • Collaborate with the marketing team to integrate social media campaigns into other marketing efforts including websites, content marketing, SEO and PPC.
  • Work with the marketing team to track, analyze, and develop meaningful reporting for stakeholders and proactively recommend next steps based on past performance.
  • Evaluate emerging tactics and techniques.
  • Provide thought leadership and perspective for adoption where appropriate.
  • Manage day-to-day updates and improvements of the websites including optimization, UI improvements and integration with automation strategy.

Job Specifications:


  • Bachelor’s degree in Marketing, Communications or similar is required.
  • 8-10 years of progressive experience in a digital marketing role with proven success in areas such as marketing automation, email campaigns, website/landing page management.
  • Experience with simple website development, such as HTML, CSS, and other tools, as well as working knowledge of Adobe Photoshop.
  • Hands-on expertise with Google Analytics, Google AdWords, marketing automation systems,, social media monitoring tools, and content management systems is a must.

Skills and Abilities:

  • Organized self-starter with ability to handle multiple concurrent projects and prioritize for maximum impact.
  • Excellent verbal and written communication and interpersonal skills, a positive attitude, and the ability to thrive in a collaborative fast-paced environment.
  • Experience managing online marketing projects from concept to implementation, with solid project management skills.
  • Experience in mortgage banking industry a plus.

Prior Work Experience and Education:

  • 8 to 10 years of related work experience
  • Bachelor’s Degree in Marketing, Communications, Journalism, English, or equivalent.


  • 1500 Market Street, Philadelphia, PA 19102

EEO Statement

Radian complies with all applicable federal, state, and local laws prohibiting discrimination in employment.  All qualified applicants will receive consideration for employment without regard to gender, age, race, color, religious creed, marital status, sexual orientation, national origin, ethnicity, ancestry, citizenship, genetic information, disability, protected veteran status or any other characteristic protected by applicable federal, state, or local law.

If you are a person with a disability and need assistance in the application process please send an e-mail message to


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